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The Internet has undeniably changed the world, consumer behavior, habits and the way business is done. An increasing number of people turn to the Internet for Information, Communication, Collaboration, Entertainment and Online Shopping.
In the new digital marketplace, businesses ought to deliver on the consumers’ conditions and must exceed their expectations or die in a world where the competitor is only a click-away. The question is no longer whether businesses should go online, but rather how they can do so strategically. |
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